Branding / Visual Identity

Monolith decided it had to focus on one thing and one thing only – innovating to meet the insatiable energy demands of the future. Their push towards harnessing the raw power of clean hydrogen that'll be the backbone of a carbon-zero future is the game-changer the planet needs. The new hydrogen economy is coming, and Monolith is gonna be the one supplying the fuel.

But they couldn't tell that story with their existing identity. They needed a different face, to match the sheer disruptive force of the clean power they were going to unleash on the world. From their website to trade show booths, every touchpoint had to tell the same story: Monolith is the company crafting the cleanly made materials that'll build a future free from carbon’s chokehold. It's an honest promise of a future where we all not only need to survive, but thrive. And Monolith’s refreshed brand identity helps make that message known to the world.

Produced by – Agent
Creative Direction – Raleigh Drennon, John Hayden
Art Direction / Design – Jared Rawlings