Brand Identity / Messaging / Brand Activation / Experiential

YiaYia's is Lincoln’s cosmopolitan crossroads where earthy pizza dough and freshly crafted beer converge from across the globe. Each bite and sip awakens profiles of flavor seldom explored, especially by Midwesterners.

Their branding deserved to channel that same vagabond spirit, inviting adventurous palates to traverse broad frontiers of flavor. We crafted them a flexible identity system as savory as their worldly menu. Bold brand messaging to wet the palate for YiaYia's endless experiential offering. Each element was crafted to beckon travelers into YiaYia's cultural milieu, transcending mere nourishment with a visual umami for the eyes.

Produced by – Agent
Creative Direction – Raleigh Drennon, John Hayden
Art Direction / Design – Jared Rawlings