Brand Identity / Packaging / Environmental

Most breweries play it safe with cute names and cozy, banal branding. Not Cosmic Eye. As Nebraska's first heavy metal craft brewery, they needed more than just a brand, they needed a full-tilt graphic experience. The kind of image you can't unsee as it burns its way across your retinas. This brand didn’t just need to stare back, it had to bore straight through you. Only then could it tap the dark energy of a brewery so metal, and of beer so crushable that it would leave your perception altered forever.

Produced by – The Raw Goods
Creative Direction / Art Direction / Design – Jared Rawlings